Notes From March 18th

Process for branding initiative: Objective
- emotionally engaging, compelling, supportive, captivating, empathy
Specialty Attributes
- local, individually run, partnerships between community and a social issue, addresses pertinent issues of our time, provides artistic voice to non-profits, voices a cause, noble cause, their mobile.
Position
- fit a niche market, directed towards socially conscious issues, addresses a specific need.
- informs, calls to action, reaction
Competitor Specialties
- a good number of theaters are non-profit/ tax exempt, sponsored by non-profits, sustainable on their own, dedicated space, established contingent of public/ following, investment capital, background support and resources.
Specialty Statement
- Applebox is a local theater that provides a unique experience by bringing an artistic voice to socially conscious issues.
- Applebox theater provides a mobile entertainment that has been capturing audiences since 2009. (emotionally captivating drama and humor that creates an experience that...)
- Desire to be apart of the social action. (Human Condition)
-Applebox's local foundation provides an artistic voice for under represented social issues.
- Engage communities
Tag Line
- Good theatre inspires, Applebox takes the next step...