Theatre and Non-profit

When it comes to successful branding for theater companies and non-profit the design qualities are often not as fully developed. This is especially so for many non-profit organizations, where it seems like the branding itself is developed by the relationships it builds with the business.

After looking at these the United Way one of the nations largest non-profit organizations the branding for them is laid out nicely through a flash site. The site gives a style guide and an overall view of how logos are to be placed, colors, etc. As with other non-profit sites it seems that the logo has to be in full view and is the most important aspect to let the user know who is being represented. The color scheme is usually one solid color, and nothing too experimental or over the top. Another example is by Generous Colorado.

Although when it came to theater companies there really wasn't much information and as designs to most of their sites a lot look amateurish. One of the more successful companies that I had read about through getting most of the press out of any other company through the Denver Post was Curious Theatre Company. The design qualities followed suit with most Non-profits chose a color palette that wasn't very adventurous and was very simple. Also with non-profits I think that it is successful because it has had more press and had a larger PR than any of the other theaters as it was hard finding anything about Colorado theater rather than getting reviews out of the Denver Post.