Group question notes ver.1

1. Brand Objectives.
a. Encourages community engagement through theatrical performance

2. Specialty Statement
a. Applebox is a Colorado based theatre that provides unique experiences through theatrical performances; by partnering with organizations that address social issues.

3. DSI
a. Applebox = Socially engage (LAMESAUCE!?!)

4. How the brand is positioning itself
a. The brand itself fits a niche market directed towards socially conscious issues and address a spefiec need informs and calls to action
i. How does the design help this
1. Our design creates appeal to tarnished markets. Through its contemporary and clean style that promotes the theatre through stylistic movements.

5. Touchpoints

6. Brands demographics
a. The basic demographic will change according towards the performance at the time.
b. Summertree
i. Early 20s to mid to late 30s

7. Identity of Applebox
a. Energetic, dedicated, goal orientated progressive and supportive.

8. Personality
a. Empathetic towards the human condition

9. Key messages to communicate through the touchpoints and how they relate to the brand.

10. Clients mission and how its expressed and developed in the brand

11. How does the brand identity standards and system and how are they effective in the multimedia environment

12. How do the stands and systems deliver a strong brand / recognition and context; how is the design used to do that.