After speaking with Tyler and Mackensie, it was concluded that by separating apple from box, three concerns had arisen.
1. The word "box" became hierarchically superior to anything else in the logo, and for no real reason
2. By separating the words, a consumer may draw outside associations to the company, Apple.
3. Someone off of the street would not know that Applebox was a theatre company at first glance
Therefore, I pose a slight change to the group, in utilizing the word "theatre" underneath applebox, and keeping the proportions practically the same between the two words. I polished the version seen above with Mackensie, but would love any additional feedback if anyone has any questions or concerns. Thanks.
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