Applebox Theatre will be using mediums such as a website, posters/flyers, stickers and motion pieces to engage the consumer in the Applebox experience.
The touchpoints will help Applebox Theatre communicate that it provides a unique experience by bringing and artistic voice to socially conscious issues.
The theatre's strategy with these touchpoints is to bring awareness to a wider demographic through humorous one liners such as "life is a performance" or "gay, straight, lesbian, thespian - we're all the same". It is these types of catchy one liners that will grab the attention of the public and instantly create a curiosity about Applebox Theatre.
The touchpoints are also being created to send a message to the public that Applebox Theatre isn't like every other theatre troupe in Denver. Applebox Theatre is bringing an awareness to a current social issue, but it certainly is not being shoved down the viewers throat like most social issues tend to be.
Applebox wants to change the way in which people perceive theatre.
No comments:
Post a Comment