- How does this brand adapt to different cultures?
- Sense of reality, re-designing emotional experience through community values, how it hangs on political principals.
- Still engages mainstream but ripples out to social media (imaginative, entertaining)
- Ask people why they like/dislike theater
- Negative qualities influence design
- Spacial Identity, virtual space, roaming theater
- Personality: intimacy, entertainment, how people of Denver differentiate space, social/society influences
- Website should be a performance to represent the qualities of theater: unique= people,challenge perceptions, take risks.
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